E-mail marketing is a form of direct marketing which uses electronic
mail as a means of communicating commercial or fundraising messages to an
audience. In its broadest sense, every e-mail sent to a potential or current
customer could be considered e-mail marketing. However, the term is usually
used to refer to:
- sending e-mails with the purpose of enhancing the relationship of a merchant
with its current or previous customers and to encourage customer loyalty and
repeat business,
- sending e-mails with the purpose of acquiring new customers or convincing
current customers to purchase something immediately,
- adding advertisements to e-mails sent by other companies to their customers,
and
- sending e-mails over the Internet, as e-mail did and does exist outside the
Internet (e.g., network e-mail and FIDO).
Opt in e-mail is a term used when someone is given the option to
receive "bulk" e-mail, that is, e-mail that is sent to many people at the same
time. Typically, this is some sort of mailing list, newsletter, or
advertising. Obtaining permission before sending e-mail is critical because
without it, the e-mail is Unsolicited Bulk Opt In Email, better known as spam.
There are several common forms of opt-in e-mail:
Unconfirmed opt-in
A new subscriber first gives his/her address to the list software (for
instance, on a Web page), but no steps are taken to make sure that this
address actually belongs to the person. This can cause e-mail from the mailing
list to be considered spam because simple typos of the Opt In Email address
can cause the Opt In Email to be sent to someone else. Malicious subscriptions
are also possible, as are subscriptions that are due to spammers forging Opt
In Email addresses that are sent to the e-mail address used to subscribe to
the mailing list.
Confirmed opt-in (COI)
A new subscriber asks to be subscribed to the mailing list, but unlike
unconfirmed opt-in, a confirmation e-mail is sent to verify it was really
them. Many believe the person must not be added to the mailing list unless an
explicit step is taken, such as clicking a special web link or sending back a
reply e-mail. This ensures that no person can subscribe someone else out of
malice or error. Mail system administrators and non-spam mailing list
operators refer to this as confirmed subscription or closed-loop opt-in.
Some marketers call closed loop opt-in "double opt-in."
The term double opt-in was coined by marketers in the late 90s to
differentiate it from what they call single opt-in, where a new subscriber to
an e-mail list gets a confirmation e-mail telling them they will begin to
receive e-mails if they take no action. This is compared to double opt-in
where the new subscriber must respond to the confirmation e-mail to be added
to the list.
Some marketers contend that double opt-in is like asking for permission twice
and that it constitutes unnecessary interference with someone who has already
said they want to hear from the marketer.
The term double opt-in has also been co-opted by spammers, diluting its value.
Opt-out -
Instead of giving people the option to be put in the list, they are
automatically put in and have the option to be taken
out.
(above, source:
http://en.wikipedia.org/)
Receiving traffic to your web site by...
* Advertising your web site in Emails to opt-in spam-free leads
---
95-97% of visitors to your website won't buy from you on the first visit.
This is why you need to capture the visitor's name & email address before you
put the opportunity in front of them to buy.
You then can send them followup emails with autoresponder messages, to try to
build a relationship with them &
get them to buy from you for the firsat time or to buy more.
It could take up to 7 or more contacts from you to get them to buy from you,
this is why you sen followup emails.
If you capture the lead information then you have multiple opportunities to
build a relationship with them, so they will buy
from you.
The key to success is to followup. W/ opt-in follow-up email marketing 7-12%
will buy as opposed to 1-2% without it.
If you collect names & email addresses you can continue to feed them
additional content, & down the road the may buy from you
because of trust you built.
http://freeautobot.com/ - FREE
auto-responder that sends email messages to your opt-in list
* steps to use this free software...
1. join, 2. login, 3. message control - (set up your messages
that go to prospect),
4. save, 5. update, 6. edit double opt-in link, 7.
add lead, help ?, 8. copy/paste html code created by software into
your lead capture page
(remember:
1. in code you copy/paste from software to your lead capture page , edit
username & success url in code
2. in email messages you send, use <%name%> in place of name of person in email
message you send to opt-in lead),
3. create a "thank you" html page to send opt-in subscriber
to after that fill in form (success page).
In "thank you" pages, always give away something free via a link to an
info product download like an e-book, audio, course, etc.)
( Click here for
a free software that creates opt-in pages for your site so you can generate
opt-in leads from your own site that go in your auto-responder )
(add list of top 10 Opt In Email marketing places to submit to &
their alexa rank & link to their site)
Safelist
http://themadvlad.com/ (alexa: 13,599)
Mad Vlad Safelist was ranked #1 for 30 weeks in a row by
TrafficHoopla, a professional company that specializes
in testing the performance of free advertising sites.
Safelist is a mailing list where all members can mail ads & offers to
each other legally and ethically. This type of advertising
is spam-free because before joining every member
gave permision to receive ads from you!