Viral marketing
(quick links)
1. Viral marketing information
2. Steps to do Viral marketing
3. “How to” Viral marketing available
1. Viral marketing information
Viral marketing
The buzzwords viral marketing and viral advertising refer to marketing
techniques that use pre-existing social networks to produce increases in brand
awareness or to achieve other marketing objectives (such as product sales)
through self-replicating viral processes, analogous to the spread of
pathological and computer viruses. It can be word-of-mouth delivered or
enhanced by the network effects of the Internet.Viral promotions may take the
form of video clips, interactive Flash games, advergames, ebooks, brandable
software, images, or even text messages. The basic form of viral marketing is
not infinitely sustainable.
The goal of marketers interested in creating successful viral marketing
programs is to identify individuals with high Social Networking Potential (SNP)
and create Viral Messages that appeal to this segment of the population and
have a high probability of being taken by another competitor.
The term "viral marketing" has also been used pejoratively to refer to stealth
marketing campaigns—the unscrupulous use of astroturfing on-line combined with
undermarket advertising in shopping centers to create the impression of
spontaneous word of mouth enthusiasm.
(above, source:
http://en.wikipedia.org/)
Receiving traffic to your web site by...
* Advertising your web site in viral marketing products (ebooks, video clips,
interactive Flash games, advergames, ebooks, brandable software, images, or
even text messages)
2. Steps to do Viral marketing
(add how to steps to write ezines from notes)
3. “How to” Viral marketing available
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